WHO: Dr. Alan Hirsch, director of the Smell and Taste Treatment and Research Foundation, will present - for the first time ever - a new study indicating how scent subliminally influences how old people think you are at the American Psychiatric Association's annual meeting in Atlanta. Dr. Hirsch has conducted more than 180 studies identifying a multitude of human behaviors that are impacted by smell.
BACKGROUND: Neurologist and psychiatrist, Alan R. Hirsch, M.D., F.A.C.P., is a nationally recognized smell and taste expert. He has written more than 200 articles on the psychological power of scent and how it affects human behavior. He has been published in The Journal of the American Medical Association (JAMA) and numerous other prestigious journals. Dr. Hirsch has also appeared as a featured guest on dozens of syndicated television programs as well as in print publications.
Over the last twenty years, Dr. Hirsch has researched the use of aromas and tastes to help affect weight loss, sexual arousal, memory, and other behaviors. His study about the sense of taste and weight loss confirms that your sense of taste actually has more to do with how much you eat and when you stop eating than any other factor. To learn more about this and other studies please visit www.smellandtaste.org.
The science of smell was named by Reader's Digest as one of "America's 100 Best" innovations of 2005. The May 2005 issue recognizes the extensive research that Dr. Hirsch has dedicated in the field.
AVAILABILITY: The details of the study are embargoed until the presentation at 2:30 p.m. on May 23. However, Dr. Hirsch is available for interviews prior to and after the presentation.
CONTACT: Please call Cristy Edwardes at 213-489-8229 or Dawn Small at 213-489-8219 to schedule an interview with Dr. Hirsch.