Posted by Matthew Bretz — Monday, June 04, 2007 3:18 PM
Science has finally proven what many of us have long intrinsically known — that late night funnyman David Letterman is more entertaining than also late night funnyman Jay Leno.
Researchers at Chicago''s Smell and Taste Treatment and Research Foundation conducted a study to determine the effect of television viewing on food consumption. The study found that distracted brains do not notice what the mouth is doing, according to the Foundation's neurological director, Dr. Alan Hirsch. The findings would seem to indicate that the more entertaining a show is, the less the brain pays attention to the mouth.
Study participants were allowed to eat as many potato chips as they wanted while watching monologues by Letterman and Leno, and then again while the television was off.
The subjects consumed 42% more chips while watching Leno than they did while the set was off. When watching Letterman, they consumed 44% more.
So, there you have it — scientific proof that David Letterman is 2% more entertaining than Jay Leno.